Clean chemistry has been part of our DNA since day one.

AfroVeda is an international haircare brand on a mission to help you love your textured hair. Since 2007, our products have used only the finest herbs, botanicals and Ayurvedic ingredients to elevate your haircare routine and nourish your hair and scalp.

Shop by Hair Need

Try this hair strengthening treatment powered by Ayurveda.

Ayurveda is ‘the science of life’, with a holistic approach to health and well-being.

It powers every product we make.

Minimal processing. Greater bioavailability. Authentic. Traditional. Healthy for you and the planet.

Try the treatment.

Eliminate hair thinning & bald spots with the power of plants.

Every product does more than just beautify, they help you heal.

An herbal apothecary in every product.

The AfroVeda® Collection

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Do you LOVE twists & twistouts?

Try her method. Learn how Essence uses AfroVeda Hair Products to get the perfect style.

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The AfroVeda Effect

(These percentages are based on an independent 90-day study of 50 people using AfroVeda hair products. Individual results may vary.)

91

said they experienced less shedding

95

said they experienced a huge improvement in hair health

83

said they noticed a considerable increase in hair growth

Your Textured Hair Is NOT A Fad.

65% Of The World's Population (8 billion) Has Textured Hair

Your hair texture

Your curls crave hydration, and maintaining it is not the same as with straight hair. Ingredients are super important - making sure they don't contribute to drying of th scalp and hair.

Loving your curls

Caring for your kinks, curls and coils will take a bit more work, especially if you wear your hair in it's natural state. Remember to love the crown you were given.

The products to use

Berries and juices? You may laugh, but Eddie Murphy had it right in the original "Coming To America" movie. Vital minerals, antioxidants, vitamins and nutrition are contained in the fruits, herbs and ingredients that come directly from the earth. It's what we use in EVERY product.

Quick regimen

There are really only 4 steps to caring for textured hair:

Clean

Condition

Moisturize

Seal

After that, everything else is like icing on the cake!

Why Ayurveda?

What is Ayurveda?

Ayurveda is a 5,000-year-old proven system of medicine that uses a holistic approach for overall health & wellness. I believe in utilizing the power of nature and plant-based ingredients to create products, using the highest concentration to combat hair loss for your hair health goals. 

How does it benefit the hair?

Have you considered chili pepper? Probably not. But it is great for stimulating circulation in the scalp.

Ayurvedic hair care aims to nourish, strengthen, and promote healthy hair growth using Ayurvedic cosmetology and trichology to provide essential nutrients and moisture to the hair and scalp.

What are Ayurvedic ingredients?

Traditional Ayurvedic ingredients consist of plants, herbs, nuts, oils, fruits, bark and leaves that have medicinal properties and that can be combined in specific amounts to achieve a health goal.

Who is Ayurvedic haircare for?

Ayurveda is for everyone, and products made using this ancient medical system are beneficial for all hair types and textures.

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