Meet Your New Obsession.
It starts with science.
All of our formulations are designed to support the body’s natural regenerative powers with a unique blend of scientifically-proven vitamins, herbs and botanicals coupled with modern-day technology.
Eco-friendly without the chemical overload.
Proudly Serving 3A - 4C Curls
Understnding Kinky, Curly & Coily Hair Is Our Superpower.
Your hair texture
Your curls crave hydration, and maintaining it is not the same as with straight hair. Ingredients are super important - making sure they don't contribute to drying of th scalp and hair.
Loving your curls
Caring for your kinks, curls and coils will take a bit more work, especially if you wear your hair in it's natural state. Remember to love the crown you were given.
The products to use
Berries and juices? You may laugh, but Eddie Muphy had it right in the original "Coming To America" movie. Vital minerals, antioxidants, vitamins and nutrition are contained in the fruits, herbs and ingredients that come directly from the earth. It's what we use in EVERY product.
Quick regimen
There are really only 4 steps to caring for curly hair:
Clean
Condition
Moisturize
Seal
After that, everything else is like icing on the cake!.
You decide. You are in control.
Powered by plants. Perfected by science.
"The world of herbal medicine offers huge breakthroughs in the care of textured hair."