Our Philosophy

We believe in fewer, better ingredients—for both you and your hair. Our ingredients are rooted in nature, with minimal processing to preserve purity and ingredient efficacy. They are intentionally selected for their benefit to the health of hair and their ability to create sensorial pleasure and greater moments of joy.

What we DON'T use

While many brands claim to be ‘clean’, they often contain harmful cosmetic ingredients or hide behind miracle complexes that promise instant repair and results, but in the long run, do more harm than good. We believe you and your hair deserve better. 

We actively avoid over 3,000 ingredients, complying with the strictest of clean standards—including our own. We never use harmful cosmetic ingredients or unsafe toxins, ever. Our formulas are always free from parabens, silicones, sulfates, synthetic fragrances, phthalates, and misleading proprietary complexes.

View The "No-No" List >>>

What we DO use

We use ethically and sustainably sourced ingredients that are clinically proven to be safe and effective—for you, your hair, and the planet. 

In our commitment to transparency, we invite you to explore the ingredients found in our products and learn more about their benefits to hair and body.