Textured curls have a mind of their own.

Let yours flourish and thrive with the plant-powered goodness of Ayurveda.

HOW IT WORKS

Start with the basics.

THE 3-STEP SYSTEM

Cleanse, Moisturize, Grow...Done! This is everything you need for the simplest hair maintenance routine.

Shop the 3-Step System

THEN...

Boost your routine.

Choose from a collection of Ayurvedic products formulated to complement our 3-Step Healthy Hair System.

Shop the collection

When your hair is healthy your confidence shows.

Healthy-looking hair is so passe. Opt for actual healthy hair and reclaim your self-confidence.

new on the blog: Indian hair oiling for textured hair

Read the post

Clean formulas that really work.

We say NO to Parabens, Propylene Glycol, Mineral Oil, Phthalates, Sulfates, Synthetic Dyes. Don't you?

Enjoy 20% off our newest haircare bundles.

The mane event is here — and you’re invited. Enjoy major savings for a limited time.

SHOP BUNDLES
SEVEN Kings - 10X Concentrated Hair Growth Elixir

SEVEN Kings - 10X Concentrated Hair Growth Elixir

SEVEN Kings - 10X Concentrated Hair Growth Elixir

$17.95 USD
$17.95 USD
Ultimate Curly

Ultimate Curly

Ultimate Curly

An herbal apothecary in every product.

Try this hair strengthening treatment powered by Ayurveda.

Ayurveda is ‘the science of life’, with a holistic approach to health and well-being.

It powers every product we make.

Try the treatment.

Choose the collection for your curl's needs.

Grow longer, thicker, healthier hair with products that are good for you and the planet.

always clean We go above and beyond required standards and always utilize safe and powerful ingredients.

consciously packaged We're constantly evaluating and improving upon our sustainability commitments.

for every textured head of hair Kinky and coily curls has always been our focus. Since day one, we've created effective Ayurvedic formulas specifically for textured hair.

Get Inspired

The AfroVeda Effect

(These percentages are based on an independent 90-day study of 50 people using AfroVeda hair products. Individual results may vary.)

91

said they experienced less shedding

95

said they experienced a huge improvement in hair health

83

said they noticed a considerable increase in hair growth

The AfroVeda® Collection

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Do you LOVE twists & twistouts?

Try her method. Learn how Essence uses AfroVeda Hair Products to get the perfect style.

Click to watch.